The single biggest driver of preneed underperformance isn't a bad carrier or a bad lead source. It's staff who avoid the preneed conversation — or who have it badly when they do. Duane Cutlip's training programs address both problems: how to start the conversation, and how to guide it to a decision.
Workshop Formats
Half-Day Workshop
$1,500–$2,0003–4 hours
Best for teams new to structured preneed training
- Preneed fundamentals and the family conversation
- Consultative approach vs. the sales pitch
- The 5 most common objections — and responses that work
- When and how to ask for the commitment
- Compliance essentials
Full-Day Workshop
$2,500–$3,5006–8 hours
Best for experienced teams or full program relaunch
- Everything in the half-day, plus:
- Community outreach and church seminar methodology
- Building a referral network
- Lead qualification and follow-up systems
- Role-play and real-scenario practice
- Custom content for your specific funeral home situation
Multi-session training series available. Travel within NC and SC included in most engagements.
What Makes This Different
A practitioner teaches it
Duane still sells preneed. The techniques he teaches are ones he uses himself, with families, in NC and SC funeral homes, this year.
No scripts
Scripts break down under real family responses. Duane teaches a conversational framework that adapts to how families actually think and feel.
Customized to your funeral home
Before the workshop, Duane learns about your funeral home's specific situation, staff experience level, and typical family demographics.
Compliance integrated throughout
NC and SC preneed law is woven into the training — not added as a compliance lecture at the end. Your staff leaves knowing what they can and can't say.
Schedule a Training Workshop
Tell Duane about your team and your situation. He'll recommend the right format and outline what the workshop would cover.
Call (919) 822-2010